![]() ![]() Share about the process, explain the benefits of your new brand/service/product/offering, and plant seeds about the launch long before you release more details. Take advantage of your blog to generate excitement before, during, and after a launch. There are plenty of opportunities to get creative with this one, but don’t overlook the great opportunities that come from networking and pulling together a community around your launch. If you’re launching an e-course, offer free access to colleagues with a similar audience in return for a mention. If you’re launching a new e-book, send some free copies to industry leaders and ask them to share about it. Be bold and ask them to share about your launch on social media on a certain date you might be surprised at how willing they are to participate. If you’re getting ready to launch a new brand, consider putting together a dozen gift packages with your new business cards and other thoughtful items that reflect your new look and mail them to influencers within your industry. Networking has numerous benefits, especially for new launches. Not only did it help me gauge interest in the course, but it helped me spread the word and create engagement with my audience.ĥ | Encourage others in your industry to share about your launch Not only does this create anticipation, but it creates more engagement and makes your business more personable.īefore registration opened for the second round of the Adobe Illustrator e-course, I shared behind-the-scenes photos and sneak peeks of Round 1 to generate more excitement and create hype. Invite your audience inside your new launch by sharing photos and ‘teasers’ on your blog and social media accounts. We all love behind-the-scenes images and sneak peeks. 4 | Share sneak peeks and teasers on social media This could also be another great place to showcase a countdown for your launch.Īnd for those of you on Squarespace, they just came out with more cover page options for Squarespace sites! More information can be found here. They can also give your audience a sneak peek of what’s to come and point them to your social media accounts and newsletter sign-up. ![]() If you’re launching a new shop, website, or brand, cover pages can be helpful for building anticipation while you’re making final adjustments and getting things all set up. You can easily set up a giveaway through Rafflecopter and add it into a blog post or you can create a giveaway on a social media account. Depending on the timing of your giveaway, it might be beneficial to start the giveaway a week or two ahead of time to grow your audience before you launch a new service or product. By giving away items that are relevant to your business and appealing to your audience, you have the ability to expand your reach by requiring them to share the launch with their audience on social media. Giveaways are a great way to get your audience involved with your launch through shares and feedback. You can start a countdown within your blog posts, in your blog sidebar, on your homepage, and/or across your social media accounts. I can think of several brands and businesses whose countdown for their new website, product, or business venture kept me on the edge of my seat and encouraged me to tune in on the day and hour of the launch. Use engagement metrics and feedback from your teaser campaigns on RareCircles to perfect your messaging to the broader public.Countdowns serve two purposes: they act as a reminder for your audience and they build anticipation. This could include a special preview of the product or behind-the-scenes access to the production process. Offer exclusive sneak peeksĬonsider offering exclusive sneak peeks to your most loyal customers. This could include teaser videos, images, or even cryptic messages that hint at what's to come. Create a teaser campaignīefore the launch of your product, create a teaser campaign that will generate interest and anticipation. Create Effective RareCircles Sneak Peek Campaigns 1. This allows you to test and refine your product positioning before the public launch, leading to an optimized rollout and better understanding of your target audience's preferences. Sharing sneak peeks exclusively on RareCircles not only adds value to your membership program but also creates a tight feedback loop with a smaller and more engaged audience. How do you attract and retain the attention of your target customers, without giving away too much information about the product itself? ![]() Why Sneak Peeks?įor many brands, the period leading up to the launch of a new product can be filled with uncertainty. In this article, we take a closer look at Sneak Peeks and how you can build robust Sneak Peek sequences within your Portal feed to increase engagement and excitement around the launch of a new product or service.
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